NICHIHA BRANDING
ROLE Art Director, UX Designer, Project Manager
SCOPE Branding, Web Design, Print Design, Packaging Design
CHALLENGE While employed as a Design Manager for Nichiha, a global fiber cement siding manufacturer, I was responsible for elevating the brand aesthetic and guiding a redesign of the company website. My responsibilities for the project included: vetting web development firms, facilitating requirements discussions with various departments, conducting content audits of existing site, analyzing/synthesizing data from heatmaps/analytics, pitching ideas to stakeholders, designing userflows, building wireframes / prototypes / responsive web design comps and overseeing the production of written content and image productions with copywriters and designers.
The older Nichiha site had several user problems:
- Difficult to navigate
- Cluttered page content
- Redundant site content, duplicate pages
- Non-responsive design
© 2019 Amy DInsmore