PAYPAL CASHBACK BRAND GUIDELINES

ROLE  Designer
SCOPE  Design, Copywriting
CHALLENGE  This project involved creating a brand guide manual to help bring cohesion to the PayPal Cashback Mastercard brand, a PayPal subbrand. In addition to the design/layout, I created use cases and rules for use of all brand elements and photography as well as copywriting throughout the document.

© 2019  Amy DInsmore